DUB PimpStar LED Rims

I mean, this video is old, but Jon Hoffman the inventor of these was on the Adam Carolla podcast (8/25/09) and pointed them out. The first generation go for about 30k for the set of four, the new generation goes for “about 1k per wheel”. I have never understood the whole point of the big ridiculous rims, but honestly, this takes the cake for corniest of them all. (video after the jump)

I do love the whole story arc of this commercial though. Obviously the blond in the Ferrari is turned on by the guy who took a picture of her and then turned the picture into a Andy Warhol painting on his rims. I mean, how did sexual attraction work before these were invented? I fear I might never get laid because my car does not have these rims… or because the car doesn’t exist.