The handset revolution focus turns to Sprint

· 5 min read
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AT&T has the iPhone, that's worked out pretty well for them. T-Mobile has the G1, that has also worked out pretty well for them. Turns out that the buzz around these phones and embedded operating systems has made them instant successes. The keyboardless iPhone and the headphone-less (but dongle-full) G1 have each meant millions of new subscribers for their respective companies and these trends will continue to grow as people realize the new power that they are being given. It's time for Sprint to make a move. Here is what Sprint has to say: Android is "not yet good enough to put the Sprint brand on". I'm sorry, what? I couldn't hear your statement over the sound of all the cash registers collecting money from G1 sales for T-Mobile. Did I mention T-Mobile is only selling the G1 in limited markets? Yea, if you go to a T-Mo store in the outskirst of a big city, they wont even sell you the damn thing. Can we discuss what you mean by 'Sprint brand'? The same Sprint that last year posted a 29B loss and attributed it to impairment of the company's goodwill (read: loss of customers)? Add this to the fact that you did so well in keeping customers so far this year. I just dont know. They are basically taking a page from Microsoft and spending all their money on advertising and not on fixing the problem. Their network has fallen behind, their merger with Nextel confused and was generally not well recieved with corporate customrers, and their service is abysmal (just like the other carriers so I guess theyre up to date there). I may not be impressed with the G1, but I will sure prefer it before I pick up any Sprint phone. I find it so ironic that the 'Now Network', doesn't think the new OS is exciting enough to back it early on. If there's something that Sprint needs is a nice new outlook. Something they can brag about. Something that shows they are ready to really compete and that they are done with the draconian network lock-ins that plagued AT&T with their MediaNet and T-Mobile with their T-Zones. Sprint is part of the 'Open Handset Alliance' so they will eventually come out with an Android phone, which they will inevitably make look like a Samsung Instinct, and people will immediately hack to take away all Sprint branding. Open handsets, for all.