Ida Maria suddenly important?

I love Ida Maria. I've been listening to her for a while (check my Last.fm, scrobbles don't lie). Today I'm on a bus headed to Dodger Stadium and I see her and a quote by Perez Hilton. Turns out she's signed on with Mercury Records, she was at the Perez Hilton SXSW party and will be in Coachella. I'm really glad she got picked up! Now to get The Blood Arm on a similar path...