From the article: "When we see the breakage for Blu-ray to be so infinitesimally small of the total ships, it would be cost-prohibitive for us to change the shipping method," says Swasey. "We do everything to drive costs down." Really? Because I could have sworn you were trying to ask me for more money for these Blu-rays... oh, you mean
your
costs, my bad. Source:
Wired