I agree with the Mike on this one and I think that it is important that there's a company out there that is trying to get us to find a suitable standard. Sadly this also means that HTML5 does not have a video standard. Apple and Google have put all their eggs in the h.264 basket, they should really get MPEG-LA to come up with better licensing terms for small producers and browser manufacturers. If h.264 is the future of video on the web, they'd have a big win on their belt.
Source: Slashdot