Netflix is dropping API DVD support, no matter what

You know how you get all the latest content on Netflix? With DVDs. You know what costs Netflix tons of money? DVDs. You know what the solution Netflix came up with? Pretend DVDs dont exist and hope you dont notice. Starting October 14th, 2011 if you're using the Netflix API to manage your queue all the responses you will get are for the streaming library. Seriously. If you want to manage your DVDs you will have to log on to the Netflix website and manage it, completely inconvenient and just the way Netflix wants it to be. You see, shipping physical discs is expensive. You have to have the disc put in an envelope, the disc needs to be mailed, which involves postage costs, and then once you're done they also pay for the return postage, at which time somebody in the Netflix distribution center near you needs to open the envelope and make sure the correct disc is inside. Even while automating most of this process it still consumes power and time which Netflix's streaming catalogue does not. With all of this said however, its the customer's fault. People have not seemed to be too bothered by their lack of new titles, and have also seemed to pay happily the $7 for Hulu's library which contains way less content (although, has many TV shows the day after). The endgame here is the following: Feature streaming on the Netflix homepage. Feature streaming in the packages, push for the streaming-only package. Have all convenient ways of using Netflix only feature streaming. The user will slowly, but surely, forget about the "DVDs by Mail" deal and keep on streaming. Which in turn: Saves Netflix money on running distribution centers. Saves Netflix money on phone support for scratched discs. Saves Netflix money on replacement discs. Saves Netflix money on less API calls for data to their servers. Allows Netflix to spend more money to better their streaming catalogue. This is exactly what I want Netflix to do, after most of their catalogue is streamed. It really seems premature and will just inconvenience a lot of developers because of all of the confusion that it will cause to the end users, even if they do the right thing and send out an email letting the end users know beforehand. I wish they reconsidered, but I'm sure this was a decision they're banking a lot of green on. It couldn't have been a easy decision and it shows that they're trying to be ahead of the curve in the digital revolution as well.